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I have over 10 years of experience as an innovation, marketing, and content strategist.

I was previously a senior member of the strategy team at global innovation consultancy, Redscout, and prior to that head of strategy for Captains of Industry, a content marketing agency. In both roles, I led teams of designers, thinkers and engineers in creating solutions at the intersection of consumer insights, business challenges, cultural and media opportunities. I’ve led projects in sectors ranging from healthcare, clean tech, nutrition, entertainment, higher education and social enterprise. I’ve targeted just 100 people and opened the Chinese market for a 40 billion dollar industry—either way I’ve found that getting to the answer might be complex, but the best strategies are deceptively simple.

I started my career in traditional media, first at Artforum Magazine and then as an Assistant Editor at Penguin Books. 

As you can see, I've been a skeptic for some time.

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