People don’t want to be pitched. And in a social world, they can (and do) tune your message out. The key to winning their attention? Telling stories they want to hear, sharing relevant information, or just plain entertaining.
But that doesn’t mean blindly churning things out. Editorial content should shift perceptions: what do people believe about your brand today and what do you want them to know tomorrow?
The deliverables: Audience interests, on-and-offline consumption habits, content strategy, editorial calendar, content ideas and thought-starters, content creation (video, social, blog)